Fri, 22 Sep 2023

BEIJING, Aug. 4, 2022 /PRNewswire/ -- GENTLE MONSTER announced the largest flagship store in the world will open on August 4th in Beijing Taikoo Li Sanlitun. "DATAIZED FUTURE" serves as the visual narrative theme for the flagship store. As mankind inhibits a fragmented and dislocated near future, visitors are allowed to express free movement, jumping across time and space. As the store relocates from the Taikoo Li Sanlitun North District to the South District, taking up a landmark location in the commercial area, the latest GENTLE MONSTER retail creation marks the brand's 360-degree upgrade into the world's largest mono-brand eyewear store in the world.

The upgraded GENTLE MONSTER Beijing Taikoo Li Sanlitun flagship store presents multi-scale installations, images, and videos that occupy the space from the facade to the third floor. Together, they set in motion a series of static replacements and dynamic contrasts, creating subtle harmony through contrasting colors and materials. The GENTLE MONSTER Beijing Taikoo Li Sanlitun flagship store provides twice the number of styles and products as other stores. The flagship store will offer free repair services for the first time in the Northern China market. Special collaborations or product will also be launched here before any other stores. The third floor is home to only optical products, where shoppers can find professional optometrists in the exclusive optometry area.

In 2016, GENTLE MONSTER opened its first-ever store in the China market in Beijing Taikoo Li Sanlitun North District. Its "Future Retail" proposition redefined the brick-and-mortar retail experience and has continued to reimage the future of retail. The brand quickly launched 17 flagship stores in 14 cities across China. In collaboration with high-end Beijing luxury department store SKP, GENTLE MONSTER curated the SKP-S department store, last year, it also brought the HAUS SHANGHAI concept to the storied Huaihai Road. As the brand's launchpad in the China market, GENTLE MONSTER's move to the South District, occupying the most prominent entrance space of Taikoo Li Sanlitun, gave the brand a chance to push further the expressive nature of retail art, enabling the store to become a new landmark for Taikoo Li Sanlitun.

Occupying three stories and boosting more than 1,330 square meters, GENTLE MONSTER's latest project marks the brand's most prominent move in the China market. GENTLE MONSTER dove deeper into its unique DNA, disrupting conventional retail methodologies that prioritize efficiency and function. With "Future Retail," GENTLE MONSTER offered a powerful retail experience by simultaneously presenting contrasting emotions, amplifying the brand's singular worldview. For the first time in GENTLE MONSTER retail history, interior design extends to the exterior facade of the glass building, breaking free of physical boundaries.

The opening of GENTLE MONSTER Beijing Taikoo Li Sanlitun flagship store marks the brand's revolutionary move to unleash creative energy like never before. Expansive artistic vision and fresh retail experiences celebrate the brand's continued pursuit to inspire and ignite the new generation of shoppers.


Founded in Seoul in 2011 by Hankook Kim, Gentle Monster is a world-renowned eyewear brand that creates highly experimental, fiercely contemporary frames, following a design agenda that ranges from the extraordinary to the understated.

GENTLE MONSTER Official Website

GENTLE MONSTER Official Weibogentlemonsterofficial

GENTLE MONSTER Official Wechatgentlemonster_cn

GENTLE MONSTER Anti-Counterfeit



Beijing Taikoo Li Sanlitun

S10-15, South zone, Sanlitun Taikoo Li Sanlitun, No. 19 Sanlitun Road, Chaoyang District, Beijing, 010-840-04583

Beijing SKP-S

D3009, 3F, South zone, Beijing SKP-S, No. 86 Jianguo Road, Chaoyang District, Beijing 010-677-69188

HAUS Shanghai

798-812, Mid-HuaiHai Rd., Huangpu District, Shanghai, 021-6440-0781

Shanghai Ifc

LG1-28, Shanghai Ifc, No.8 Century Avenue, Pudong New Area District, Shanghai, 021-507-23066

Shanghai Taikoo Li

W-L1-04a&W-L2-03 1F-2F, Taikoo Li Sanlitun Qiantan, No.1-0, Lane 500, Dongyu Road, Pudong New Area District, Shanghai, 021-588-22599

Guangzhou Taikoo Hui

MU02b&MU03a, Taikoo Hui Guangzhou, No.383 Tianhe Road, Tianhe District, Guangzhou, 020-839-80349

Chengdu Taikoo Li

1213, Central Lane, Sino-Ocean Taikoo Li Sanlitun Chengdu, No.8 Middle Shamao Street, Jinjiang District, Chengdu, 028-650-22026


A2020, SKP Xi'an, No. 261 North Chang'An Road, Beilin District, Xi'an, 29-8369-9910

Hangzhou Tower

L1-L2, Building C, Hangzhou Tower, No.230 North Huancheng Road, Xiacheng District, Hangzhou, 0571-879-17156

Shenyang MIXC

L234, Shenyang MIXC, No.288, Qiannian Street, Heping District, Shenyang, 24-3187-7702

Shenzhen MIXC World

SL119, Shenzhen MIXC WORLD, No. 9668 Shennan Avenue, Nanshan District, Shenzhen, 775-226-71629

Nanjing Deji Plaza

F212&F213, Deji Plaza, No.18 Zhongshan Road, Xuanwu District, Nanjing, 025-867-20212

Ningbo Hankyu

109-2, 1st Floor, Ningbo Hankyu, 189 Haiyan North Road, Yinzhou District, Ningbo City, 0574-881-61975

Wuhan K11

L111, Hall I, Wuhan K11 Art Shopping Center, No. 628, Jiefang Avenue, Qiaokou District, Wuhan City, 027-838-73302

Chongqing Starlight 68

BL1-25/26 & BL229, Building B, No. 66, Yanghe Yi Road, Jiangbei District, Chongqing, 023-670-95035

Changsha Hisense:

136 & 229, 1F-2F, Hisense Plaza, No.36, Mid Xiangjiang Road, Tianxin District, Changsha, 0731-851-85816

Qingdao Hisense:

2F-2141&2143, 117# Aomen Road, Shinan District, Qingdao, 0532-6678-8873



More Australia News

Access More

Sign up for Australian News

a daily newsletter full of things to discuss over drinks.and the great thing is that it's on the house!