NEW YORK, New York - The New York Times is heading Down Under according to U.S. media conglomerate Politico.
Research teams are already on the ground in Australia and recruitment for local journalists has begun.
Established in 1851, The New York Times, nicnamed 'The Gray Lady' has as its slogan "All the News that's fit to print." Regarded as America's national newspaper as much as USA Today and The Washington Post, the Times has had an eye on expanding globally for some time, having allocated $50 million in recent times for such a purpose.
Forays into non-English speaking countries including India have been abandoned with interest now firmly on expanding to countries such as Australia and Canada.
With newspaper circulations declining in Australia, as elsewhere in the world, with the focus to digital, The New York Times with its tried and true paywall and its unique editorial style, backed with its considerable resources which would far outweigh those of the dominant Australian players, Fairfax and News Corp, would have some prospect of success. The Australian media landscape however has been partly colonised by British players , The Guardian and The Daily Mail, and America's HuffPost and BuzzFeed The field is also crowded with local digital aspirants such as Crikey and The Conversation. Adding to the pressure on newspapers and online news outlets, a survey by Deloitte this month found television is the main source of news for 36% of Australians, while social media accounts for 18% leaving just 46% for a plethora of print and digital products. Newspaper circulation in the country meantime is plummeting. On a population pro-rata basis Australia's newspaper readership is now around half that of Britain, the United States, France and Canada, and one fifth that of Japan.
The New York Times has not made any announcements as to its plans, and declined to comment on the Politico story.